In the media

Flexitol was featured twice in this month’s Distillery District Magazine as one of their “Fall Transitional Skin Saviours for Face, Hair and Body.” Our Scalp Shampoo & Conditioner and Eczema Care line were highlighted as must-haves for the season.

In an honest, heartfelt Q&A, our co founder Shelley Sher shares the lessons, risks and guiding principles that shaped her journey—from startup struggles to scaling Dermal Therapy / Flexitol—and how those learnings continue to steer our brands today.

From humble beginnings in our founder’s own home to disrupting the pharmacy shelf, this piece charts how Flexitol/ Dermal Therapy’s founding story—rooted in family, trust and unwavering efficacy—became the mission driving our growth into a global skincare contender.

We’re excited that Flexitol’s Lip Balm was a finalist in the Lip Balm under $10 category at the 2025 Beauty Grand Prix Awards!

We’re thrilled that Flexitol’s Scalp Serum won Best Scalp Care under $20 in the 2025 Beauty Grand Prix Awards!

In a deeply hydrating blend that’s safe for those who are diabetic, this non-greasy balm contains 9 per cent urea and gently exfoliates to smooth and repair cracked heels.

Our Heel Magic was featured in Distillery District Magazine’s Last Days of Summer edition, and we’re thrilled to be included in this special summer issue!

We’re thrilled that we were mentioned in Beauty Crazed! Flexitol’s Scalp Relief Serum was featured in ‘Scalp savers from Flexitol, Briogeo, Ouai and CeraVe – (and one to skip from L’Oreal)!’ The article also highlighted our Scalp Relief Shampoo & Conditioner.

Our Flexitol Happy Little Bodies Shampoo & Wash was featured as a back-to-school must-have by DDM. Gentle and soothing, it helps keep your child’s skin happy and healthy for the school year.