In the media

Flexitol’s Lip Balm was included in ELLE Canada’s piece titled “Canadian Olympians Share What They’re Packing In Their Beauty Bag For The Milano Cortina Games”.

Our Scalp Relief Serum was featured in National Post for its soothing effects. Why it’s great: this leave-in serum relieves dry, itchy scalp with colloidal oatmeal, Canadian willowherb, and menthol.

Fashion Magazine have featured Flexitol in their article titled ‘FASHION and Angels Wear Preloved Hosted The Ultimate Shopping Event’ highlighting the Lip balm we sent over for their goodie bags

Flexitol’s #BalmSquad featuring the Lip Balm, Rapid Relief Hand Balm, and Heel Balm was included in “Personal Care, Feel Good, Every Day” in Canadian Home Trends Magazine.

Flexitol’s Lip Balm was recently featured in Le Contemportaliste, highlighting its rich, hydrating formula and its ability to soothe and protect dry lips, especially during the colder months.

Our very dry skin lotion was recently featured for its effectiveness in combating autumn dryness. It’s an essential step as colder Canadian air and indoor heating strip moisture from your skin.

Flexitol was featured twice in this month’s Distillery District Magazine as one of their “Fall Transitional Skin Saviours for Face, Hair and Body.” Our Scalp Shampoo & Conditioner and Eczema Care line were highlighted as must-haves for the season.

In an honest, heartfelt Q&A, our co founder Shelley Sher shares the lessons, risks and guiding principles that shaped her journey—from startup struggles to scaling Dermal Therapy / Flexitol—and how those learnings continue to steer our brands today.

From humble beginnings in our founder’s own home to disrupting the pharmacy shelf, this piece charts how Flexitol/ Dermal Therapy’s founding story—rooted in family, trust and unwavering efficacy—became the mission driving our growth into a global skincare contender.